entries for the 2025 MIDAS Awards OPEN LATER THIS YEAR!
to RECOGNISE and celebrate outstanding achievements in the foodservice industry, honouring creativity, innovation, and exceptional menu development
Industry professionals gathered at the The Eastside Rooms in Birmingham on Thursday 7th March 2024 to enjoy an outstanding dinner followed by the presentation of The Menu Innovation and Development Awards (MIDAS).
Later that evening, the 2024 MIDAS Awards were presented. A team of mystery diners and judges, with considerable experience of multi unit disciplined menu operations, had been tasked with deciding the winners in each of the 27 categories.
The MIDAS Awards winners, along with a representative from the category sponsor, will enjoy the MIDAS Network’s five-day research and insight tour of Miami in May 2024.
PAST MIDAS AWARDS
Entry & Judging Process
Direct mail campaign to all group operators to generate entries (December)
Mystery diners visit and assess each shortlisted menu concept (February)
Concepts will be judged based on the MIDAS judging criteria
Winners will be announced at the MIDAS Awards dinner in March
Winners and Category Sponsors attend the MIDAS US Insight Tour in May